After a huge success with IIMA organized "Kings of Advertisements" where students from B-schools across India create video advertisements and compete for top spot, Infibeam today announced the start of "The Ad-vent" contest, making participation open for all, and not restricting participants.

Aspiring artists may now make short advertisements using ideas & scripts provided by The Viral Fever, a young Creative Agency for Digital Marketing & Branded Entertainment. The participants may also come up with their own script. The winning entry will get telecast coverage on Television nationally and winning artist will receive cash prize.

Commenting on the event, Mr. Manu Midha, VP, Infibeam.com said, "We are very glad to see the amazing response of the entries received from artists and look forward to some wonderful piece of work from one and all".

"In the age of YouTube, when every consumer can act as a creator, there is nothing better than to open our eyes to, consumers' interpretation of our Brand Story. We are kicked to collaborate with infibeam, who like us, believe in such Creative Experiments. It doesn't get better than this. The viewer becomes the creator!!" said, Mr. Arunabh Kumar, who calls himself the Creative Experiment Officer (CEO) at The Viral Fever.

The thought behind reaching out to people for advertisements is to work with aspiring artists and provide a platform to have their creative work visible on national television. To date, the company has not done any mass media branding and this initiative is a huge bet to have work of aspiring artists showcase on mass media. Infibeam has always tried using such innovative ways of engaging with its customers and using technology for creating new opportunities. Recently, Infibeam was ranked amongst the top ecommerce sites in using social media to reach out to people. This sort of a 'Campaign for a Campaign' is a first by any Brand in any category in India.

Participants can view the rules of the contest here - www.infibeam.com/static/advent.html and are required to send their entries to advent@infibeam.com by 25th of November 2011. They may also upload the video on Youtube and send the corresponding link to us by email.

http://www.infibeam.com/static/advent.html

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I'm reading: Go National in Mass Media with Your Creativity; Participate in Infibeam Ad-vent Contest

Infibeam, one of the major recruiters at IIM Ahmedabad in the past couple of years and is proud to associate itself with Confluence 2011, through the competition 'Kings of Advertisement', an advertising and marketing contest. The theme of Confluence this year is "Fostering Change, Championing Excellence."

Confluence is the largest B-school meet in India and draws participants from all over the world, providing a platform for budding managers of tomorrow to apply their skills in various competitions and case contests designed to challenge the brightest minds in the world.

'Kings of Advertisment' is a unique event where the participating students are required to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2.

Commenting on the sponsorship, Mr. Manu Midha, IIM-A alumnus and VP Strategy and Planning, Infibeam.com said, "Infibeam today offers the biggest online retail selection, most attractive pricing and cash on delivery in India. We are excited to have the biggest
upcoming talents come up with advertisements and get this message across to the masses".

Excited of the upcoming event, Mohammad Salman Sunny, student coordinator said, "We are very eager to present 'Kings of Advertisement' to the student community and already have huge number of participants for this event. Furthermore, Infibeam may go live with student created advertisement on mass media channels which is a huge draw for the competition. We thank Infibeam to support us with such an amazing opportunity and platform".

Infibeam continues to attract the best talent and build its relationship with top colleges of the country. Recently, Infibeam opened up its technology platform for small retailers and individuals to create their own online store without any upfront investment and self service (www.buildabazar.com). The company already has more than 2200 stores live in less than six weeks of launch. With such large retail selection coming online, Infibeam is encouraging change by allowing buyers to discover and shop online.

http://www.infibeam.com/

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I'm reading: Infibeam Partners with Confluence 2011; Sponsors Ad Event

Infibeam announced that it has developed and launched its own Transportation Management System platform to track and deliver products to Customers. For all packages delivered using Infibeam Logistics, customers can continue to expect an easy, timely and assured delivery of orders with detailed package tracking system along with the cash on delivery facility.

Since launching this service, Infibeam Logistics has already delivered thousands of packages to customers in Delhi and NCR region and the company continues to build up on the last mile delivery network by hiring more delivery agents and expanding to other cities across India.

Commenting on the launch, Mr. Sachin Dalal, Office of the CEO said, "We have seen optimistic results since the launch of in-house logistics in Delhi and surrounding regions. We continue to build on our logistics platform and plan to extend this service to ten additional cities in the coming months including Mumbai, Bangalore, Hyderabad, Kolkata, Ahmedabad and more".

Infibeam Logistics provides delivery, payment collection and other value added services to customers ordering on Infibeam.com.

Infibeam Logistics Software platform is developed for its in-house logistics requirements. At a later date, Infibeam will selectively open up this logistics software platform as a service to small and medium courier companies to manage and track packages for their own clients.

http://www.infibeam.com/

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I'm reading: Infibeam Announces The Launch of Infibeam Logistics; Its In-House Delivery Service